Smart Driver Club Group will continue to serve as a data services supplier for the business when it joins up with Markerstudy
Markerstudy has acquired telematics intermediary Smart Driver Club Insurance.
Part of the wider Smart Driver Club Group, the deal sees the Smart Driver Club Insurance team, products, brand and policies join Markerstudy.
Smart Driver Club Group will continue to support Markerstudy as a data services supplier for Smart Driver Insurance.
Ross Barrington, Markerstudy retail and affinity managing director, will be overseeing the new purchase. He said: “We’ve worked with the Smart Driver Club team for a number of years and this addition will add significant value to our existing portfolio and support our strategy for growth.
“Telematics has a key and valuable role in car insurance offerings and we are keen to tap into the opportunities this acquisition will bring.”
Penny Searles, chief executive of Smart Driver Club Group said: “Markerstudy and Smart Driver Club have always been supportive of each other’s ventures.
“Smart Driver Club Group is making great inroads into expanding the driving behaviour data pool available to insurers and brokers and I am delighted that Markerstudy is acquiring the Smart Driver Insurance team, products and brand and will continue to invest in the telematics space.
“We are sad to see this brand go, but the acquisition means our data teams can focus on the core strategy and we will continue to support Markerstudy as a data services supplier for Smart Driver Insurance.”
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