’The health and wellbeing sector continues to evolve rapidly, creating both opportunities and challenges for advisers, insurers and customers alike,’ says appointee
The Association of Medical Insurers and Intermediaries (amii) has appointed Charlie Francis, managing director at Howha PMI, to its executive committee.

Francis started his career in private medical insurance as an apprentice intermediary in 2018.
He then setup his own business Howha PMI in 2023, joining amii as an intermediary member the year after.
Francis said: “I am delighted to be joining the amii executive committee. The health and wellbeing sector continues to evolve rapidly, creating both opportunities and challenges for advisers, insurers and customers alike.
“I am looking forward to working alongside committee members to support amii’s important work, champion professional standards and help ensure consumers continue to receive the highest quality advice and support.”
Dave Middleton, executive chair at amii, added: “He brings valuable experience from the intermediary sector, a strong understanding of the market and a genuine commitment to supporting clients.
“His insight will be a real asset as we continue to represent our members and drive positive outcomes across the industry.”
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His career began in 2019, when he joined a local north London newspaper after graduating from the University of Sheffield with a first-class honours degree in journalism.
He took up the position of deputy news editor at Insurance Times in March 2023, before being promoted to his current role in May 2024.View full Profile















































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