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‘Real work’ still to do to improve customer communications

By 2022-02-28T07:48:00

megaphone, communications

However, ‘the industry has some great potential’ around using artificial intelligence to create personalised interactions with consumers, says expert panel

The insurance industry still has “real work” to do around improving communications with customers, especially following the dip in consumer trust resulting from business interruption and travel cover confusion arising from the Covid-19 pandemic, according to Adam Winslow, chief executive of general insurance, UK and Ireland at Aviva.

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