The social media site’s director of planning emphasises that ‘insurance is relevant to our everyday lives and people on Twitter tweet about their everyday lives’
The “brutal, honest truth” is that people working outside of the insurance industry do not talk about insurance on Twitter. To change this status quo and potentially solve the sector’s “trust dilemma”, companies can use “openness and transparency” as a strategy to transform their social media presence, said David Wilding, director of planning at Twitter UK.
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