’We haven’t made a full decision as to what that brand looks like,’ says chief executive

Brokers have been told they can expect business as usual in the short-term when NIG joins RSA – with a full decision yet to be made on the future brand of the combined business.

Ahead of the integration at the start of May, members of RSA’s commercial lines leadership team, as well as chief executive Ken Norgrove, updated brokers over how the move was going in a webinar.

RSA agreed a deal to acquire DLG’s commercial lines operations – including the NIG and FarmWeb brands – in September last year.

During the webinar, Norgrove was asked whether RSA will keep the NIG and FarmWeb brands once the acquisition had been completed.

“We haven’t made that decision,” he said in response.

“The only decision we’ve made is that we will move to one brand this time next year, but we haven’t made a full decision as to what that brand looks like.

“The most important thing for us in the early days has been that we want to migrate the NIG business away from DLG and put it into the RSA estate.

“Then, as we bring everything together under one product, one price and one proposition, then we will look at the brand and what the single brand should be.

“But we won’t continue with two brands side by side long-term.”

Broker feedback

The acquisition was agreed for an initial fee of £520m, with potential for up to a further £30m contingent on earnout provisions related to financial performance of the acquired business lines.

During the webinar, NIG managing director Sonya Bryson said that broker feedback about the integration had been key and that operations will remain the same for a short period once the transition is complete.

However, she said firms would be informed of changes over the next few months.

“The 1 May will be a big milestone for us [as] we officially become one business and the NIG and FarmWeb staff will join RSA,” Bryson said.

“But rest assured, all contacts, access, products, propositions, technology – the list goes on – will remain the same in the short-term.

“But over the next few months, we will be keeping you updated on what’s changing and what’s staying the same, but most importantly, the improvements that we will be making.

“We absolutely recognise and appreciate your support as we progress through this journey.”