Norwich Union (NU) has begun an “exhaustive review” of its pricing strategy to usher in a common pricing policy for brokers and direct customers.

Insurance Times was inundated with letters from brokers when it highlighted the issue of so-called dual-pricing by insurers last March.

The Office of Fair Trading investigated Norwich Union and other insurers for possible breach of the Competition Act but found no case to answer.

The insurer said it intended to iron out exceptional price differentials in the quotes it offers to brokers, as compared to its other distribution channels, including Norwich Union Direct.

A spokeswoman for NU said the review had been prompted following approaches from brokers over the past two years.

It will be carried out by NU's

general insurance pricing team and will involve analysing more than

seven million pricing cases on its database. The review is due to be completed before 2002.


The 2025 Insurance Times Awards took place on the evening of Wednesday 3rd December in the iconic Great Room of London’s Grosvenor House.

Hosted by comedian and actor Tom Allen, 34 Gold, 23 Silver and 22 Bronze awards were handed out across an amazing 34 categories recognising brilliance and innovation right across the breadth of UK general insurance.
Many congratulations to all the worthy winners and as always, huge thanks to our sponsors for their support and our judges for their expertise.

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