Freaks need cover too.

The summer wouldn’t be the same without the annual freak show that is Big Brother. And as the collection of wannabe celebrities and attention-seekers get stuck into three months of back-biting, Aon has a timely warning for producers of reality TV shows seeking insurance cover.

Jonathan Upshall, broking director at Aon, tells Lloyd’ “From a legal liability perspective, the production company will have to demonstrate that it has properly identified everything known about an individual to mitigate any potential risks.

“Working closely with members of the public can be very unpredictable. The companies involved will have to make sure that they have covered all perspectives from a risk management point of view.”

Judging by this year’s contestants predictable seems to be one thing they are not.