Claims Direct, the failed personal injury outfit that went into receivership last month, could have a buyer by the beginning of next week.
Receivers expect to see at least part of the business resurrected after receiving "dozens" of bids.
Administrative receiver Bob Maxwell of Deloitte & Touche said there was a "fairly good" chance of sealing a deal after the Friday deadline for final offers.
"What I expect to achieve is the sale of part of the business as a going concern," he said.
He said that despite the bad publicity - it gained notoriety after being dubbed "Shames Direct" amid allegations of ripping off its customers - the company was still the leading brand name in the market.
But a sale will not help Claims Direct's suppliers and trade creditors who are waiting to be paid.
Any new owner will take up only the company's assets, not its liabilities.
Hosted by comedian and actor Tom Allen, 34 Gold, 23 Silver and 22 Bronze awards were handed out across an amazing 34 categories recognising brilliance and innovation right across the breadth of UK general insurance.
