Claims Direct, the failed personal injury outfit that went into receivership last month, could have a buyer by the beginning of next week.
Receivers expect to see at least part of the business resurrected after receiving "dozens" of bids.
Administrative receiver Bob Maxwell of Deloitte & Touche said there was a "fairly good" chance of sealing a deal after the Friday deadline for final offers.
"What I expect to achieve is the sale of part of the business as a going concern," he said.
He said that despite the bad publicity - it gained notoriety after being dubbed "Shames Direct" amid allegations of ripping off its customers - the company was still the leading brand name in the market.
But a sale will not help Claims Direct's suppliers and trade creditors who are waiting to be paid.
Any new owner will take up only the company's assets, not its liabilities.