A new image for the largest UK insurer
Royal & SunAlliance has launched a new name and brand image, RSA.
Over the past few years RSA has undergone a major operational restructuring that has been hailed as a success story. The insurer has spent the past six months refreshing its image.
Clare Salmon, RSA’s group strategy, marketing and customer director, said: “There was a perception gap with RSA. There was a perception that Royal & SunAlliance looked old fashioned. The substance of the company had moved forward, but its image had not.”
The company has abbreviated its name and introduced a new purple logo.
All RSA brands will adopt a similar logo.
