A new image for the largest UK insurer
Royal & SunAlliance has launched a new name and brand image, RSA.
Over the past few years RSA has undergone a major operational restructuring that has been hailed as a success story. The insurer has spent the past six months refreshing its image.
Clare Salmon, RSA’s group strategy, marketing and customer director, said: “There was a perception gap with RSA. There was a perception that Royal & SunAlliance looked old fashioned. The substance of the company had moved forward, but its image had not.”
The company has abbreviated its name and introduced a new purple logo.
All RSA brands will adopt a similar logo.
The 2025 Insurance Times Awards took place on the evening of Wednesday 3rd December in the iconic Great Room of London’s Grosvenor House.
Hosted by comedian and actor Tom Allen, 34 Gold, 23 Silver and 22 Bronze awards were handed out across an amazing 34 categories recognising brilliance and innovation right across the breadth of UK general insurance.
Hosted by comedian and actor Tom Allen, 34 Gold, 23 Silver and 22 Bronze awards were handed out across an amazing 34 categories recognising brilliance and innovation right across the breadth of UK general insurance.
Many congratulations to all the worthy winners and as always, huge thanks to our sponsors for their support and our judges for their expertise.
