So who's seen Harry Potter and the Philosopher's Stone then? Backchat knows many of you will have visited the cinema over the last few days. Or at least those with the foresight to book ahead will have.
But Legal & General managing director John Castagno scoops all the records here. He not only took his young son to see a preview before the general release, he also corralled some of his son's mates to see it again a few days later. His verdict: "Well, it's not as good as the book, but when are they?"