High net worth specialist nabs Palmer from broker network Purple


Sterling Insurance group has appointed Pauline Palmer as regional development manager for its west midlands and South Wales region.

Palmer, who has over 27 years’ experience in the insurance industry, has joined the high net worth and SME specialist from broker network Purple Partnership.

She will report to Kirk Peattie, Sterling’s Birmingham branch manager.

Prior to Purple, Palmer worked at online insurance marketplace, Powerplace and as a personal lines broker. Her remit will include a particular focus on developing Sterling’s business in South Wales.

Over the last year, Sterling has increased its west midlands new business income by 14%, opened a new office in Birmingham and taken on six new staff to expand its regional business development and underwriting teams.

Peattie said: “We are really excited to have Pauline on board. She brings with her extensive experience in the SME market which will be invaluable as we look to grow and develop our business on high net worth and commercial lines with brokers in our region.”

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