Executive Living cover is aimed at individuals needing contents cover up to £150,000

sterling

Sterling has joined SSP’s Keychoice distribution platform with a bespoke emerging wealth product.

The Executive Living cover, aimed at customers with contents insurance valued up to £150,000, will be available exclusively to SSP brokers.

SSP managing director, data and distribution, Adrian Coupland said: “SSP Keychoice helps independent brokers and intermediaries to compete more successfully, with improved access to the market and products tailored to the specific needs of customers.

“We’re delighted to add the new Executive Living product to this offer, building on our successful partnership with Sterling.”

Sterling personal and commercial lines director David Sweeney said: “The SSP Keychoice platform broadens our distribution reach and allows us to take what we are already doing well and expand it into a new and growing segment of the market.

“This exciting next stage in our partnership with SSP demonstrates our commitment to growth through continuing to offer choice and providing excellent service to our valued customers.”

The 2025 Insurance Times Awards took place on the evening of Wednesday 3rd December in the iconic Great Room of London’s Grosvenor House.

Hosted by comedian and actor Tom Allen, 34 Gold, 23 Silver and 22 Bronze awards were handed out across an amazing 34 categories recognising brilliance and innovation right across the breadth of UK general insurance.
Many congratulations to all the worthy winners and as always, huge thanks to our sponsors for their support and our judges for their expertise.