A round-up of the latest insurance stories online

Breaking news doesn’t get much bigger than when it involves the exit of a major UK insurer chief executive. So it was no surprise when our story bringing together the restructure at AXA UK and the departure of UK general insurance boss Philippe Maso romped home as the most popular web story of the week.

Four was the magic number if you believe our second and third most popular stories on the web this week. First, the news that four insurers had attempted to construct a deal to split up the much-coveted Aviva had our online readers clicking furiously this week. It was closely followed by our story detailing CCV's latest acquisition spree as it snapped up no less than four brokers in one month.

Pictures again became a must-view item on the site, with our gallery of snaps from recent claims events proving a hit this time.

Online users read first about the senior management changes at motorcycle broker MCE on our website, ahead of the release of last week’s magazine.

Aviva’s global brand campaign and the start of a new era for Fortis Insurance as Ageas also ranked highly.

Meanwhile, in our subscriber-only service, our analysis piece ‘The break-up of Aviva’, in reaction to reports of an attempt by four bidders to divide up the business, attracted stacks of attention in our Insight channel.

Also on the site, we revealed first the 2009 results for Arthur J Gallagher UK and Lloyd’s broker Besso, as well as a slight dip in profits at Bluefin Insurance Group.

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Online top 10

AXA UK chief Maso out in shake-up

Four insurers stalked Aviva

CCV buys four brokers in a month

Photo special: Serious about claims

Bike broker MCE installs new chief executive

Aviva in major global campaign launch

409 law firms fail to get cover

Fortis becomes Ageas in UK insurance market

Bluefin Insurance Group loss widens

The break-up of Aviva