Zurich Financial Services is launching an international corporate brand campaign today.
James J. Schiro, chief executive officer of Zurich, said: "The time is right for Zurich to focus on a worldwide coherent brand. To create new growth opportunities, we need to raise Zurich's profile with our business and consumer customers.
"Building Zurich into a leading global brand will enhance our market presence and ability to attract and retain new customers.”
Zurich said the campaign started with print advertisements in the Swiss, Austrian and German and will now be in leading US and European media. It added that the print advertisements will be followed by TV commercials.