Remaining 55% of business bought.

Zurich is set to ramp up its personal lines business after acquiring the remaining stakes in Endsleigh.

The insurer had previously owned 45% of the broker, with Endsleigh management owning a 40% share and the National Union of Students taking the remaining 15% shareholding.

Senior broking sources said Endsleigh management had been seeking to realise their investment in the broker for some time and, after looking at the possibility of a management buy-out, had decided to sell to Zurich.

The move will give Zurich access to Endsleigh's 124 retail outlets, with 59 of those located on student campuses around the country. Endsleigh, a top 20 independent broker, reported a commission income of £60m in 2005.

The insurer will now set to work on broadening Endsleigh's product range by integrating its personal lines products with the broker's current offering.

The deal is set to put Zurich in competition with Swinton, Budget and the AA, although Zurich will not be withdrawing from any broker panels.

Guy Munnoch, chief executive of Zurich UK, said: "The acquisition of Endsleigh supports Zurich's multi distribution strategy and we are excited about the opportunities for profitable growth that this deal offers."

Endsleigh will continue to operate as an independent subsidiary of Zurich with members of the NUS retaining positions on the broker's management board.