Allianz Cornhill is aiming to smash the £100m premium barrier in its household book this year.
According to general manager Ruediger Schaefer, the insurer was "looking for 10% growth" in household business over 2004.
Schaefer said that growth would be achieved organically through rate rises and new business acquisition in both its direct and intermediated channels.
"We would like to put 4%-5% on rates, but whether we can depends on the market," he said.
"We anticipate decent rate increases in this class - at last in line with claims inflation," he said. Household scheme business would be a major source of this growth, he added.
Allianz Cornhill's household premium income is currently £95m.
In private motor, Schaefer said that the market was not expected to soften. But he was not sure that the market would achieve rate increases to match claims inflation.
"Rates are not set to deteriorate, partly because of the merger of Churchill and Direct Line - they are less aggressive," he said.
Schaefer said that to date 1,000 brokers had responded, with 98% expressing their intention of becoming directly authorised.
"At the moment we are exploring a number of different options for orphan clients. What we do depends on the likely scale of the problem."