Aa Insurance has won a Highly Commended honour in the annual Marketing Direct Intelligence Awards.
The AA's on-line quote facility went live in May and is used by 16,000 motorists a month. The site caters for 99% of motoring risks and helps users who are unsure of their cars exact details.
Karen Fletcher, Marketing Direct editor, said: "Our winners are a cross-section of the most innovative and effective examples of intelligent data use. They show today's direct marketers need to have a combination of technical know-how, marketing knowledge and, of course, creativity."
Peter Fisher, AA general manager for sales and marketing, said: "We are delighted to gain this recognition."
The 2025 Insurance Times Awards took place on the evening of Wednesday 3rd December in the iconic Great Room of London’s Grosvenor House.
Hosted by comedian and actor Tom Allen, 34 Gold, 23 Silver and 22 Bronze awards were handed out across an amazing 34 categories recognising brilliance and innovation right across the breadth of UK general insurance.
Hosted by comedian and actor Tom Allen, 34 Gold, 23 Silver and 22 Bronze awards were handed out across an amazing 34 categories recognising brilliance and innovation right across the breadth of UK general insurance.
Many congratulations to all the worthy winners and as always, huge thanks to our sponsors for their support and our judges for their expertise.
