Aa Insurance has won a Highly Commended honour in the annual Marketing Direct Intelligence Awards.

The AA's on-line quote facility went live in May and is used by 16,000 motorists a month. The site caters for 99% of motoring risks and helps users who are unsure of their cars exact details.

Karen Fletcher, Marketing Direct editor, said: "Our winners are a cross-section of the most innovative and effective examples of intelligent data use. They show today's direct marketers need to have a combination of technical know-how, marketing knowledge and, of course, creativity."

Peter Fisher, AA general manager for sales and marketing, said: "We are delighted to gain this recognition."