Shareholders accuse board of ‘squandering” cash on ads
Aviva’s board was attacked by shareholders at its annual general meeting (AGM) for spending millions on its Bruce Willis, Ringo Starr and Elle Mcpherson-fronted rebranding, the Telegraph reports.
At the AGM at the Barbican Centre in London investors accused the board of "squandering" shareholders' money on the campaign. It is estimated to have cost £80m.
Lord Sharman, Aviva chairman, defended the move, arguing that the insurer's brand awareness had grown from 35% to 80% as a result.
Andrew Moss, chief executive, said: "I am pleased to say that media deflation and higher effectiveness has reduced the cost substantially in relation to our initial plans."
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The 2025 Insurance Times Awards took place on the evening of Wednesday 3rd December in the iconic Great Room of London’s Grosvenor House.
Hosted by comedian and actor Tom Allen, 34 Gold, 23 Silver and 22 Bronze awards were handed out across an amazing 34 categories recognising brilliance and innovation right across the breadth of UK general insurance.
Hosted by comedian and actor Tom Allen, 34 Gold, 23 Silver and 22 Bronze awards were handed out across an amazing 34 categories recognising brilliance and innovation right across the breadth of UK general insurance.
Many congratulations to all the worthy winners and as always, huge thanks to our sponsors for their support and our judges for their expertise.
