The key to a successful speech is being totally in tune with your audience.
Lloyd's chief executive Richard Ward may be a novice in insurance with only six months in the job, but he has public speaking down to a tee.
In his latest speech, Ward set out the importance of delivering a first class service.
He said: "As a nation, we have a reputation for providing some of the very best and worst customer service. For example, there is a worldwide regard and demand for our schools, butlers, nannies and hotels. But on the other hand, queuing for and accepting slow and bad customer service has become something of a national pastime."
Fat cat insurers will no doubt have identified with Ward on the advantages of a well- behaved butler, unfortunately Backchat is more in tune with the delicacies of queuing for slow and bad service.
Hosted by comedian and actor Tom Allen, 34 Gold, 23 Silver and 22 Bronze awards were handed out across an amazing 34 categories recognising brilliance and innovation right across the breadth of UK general insurance.
