The Chartered Insurance Institute (CII) is to adopt a fresh approach to its annual conference this year to widen the appeal to both general insurance and financial services.

The theme of the conference is "fresh thinking, fresh approach". It has been rebranded "The UK Insurance and Financial Services Conference 2002".

CII director general Dr Sandy Scott said: "This is a pivotal year for our industry. Everywhere you look - general insurance, financial services, Lloyd's - there are huge pressures and issues.

"Our conference will challenge these and provide the forum to shift opinion and the mindset of the industry.

"It will also enable delegates to plot a course for a successful future for the industry whether they are a practitioner, regulator, trade body or journalist."

The CII conference will be held this year at the Birmingham International Conference Centre on 26 and 27 September