This week saw the long-standing insurance brand Cornhill nearly disappear from the face of the insurance landscape, swallowed up by Allianz Insur-ance (as it is now known).

Allianz claims the move will "maximise the benefits associated with the Allianz Group's worldwide reputation for trust and delivering when it matters".

And who are we to disagree.

Curiously, however, the Cornhill name still manages to cling on in the form of Cornhill Direct as the brand continues "to have considerable levels of awareness and value among the UK general public".