Corporate communications specialist Ross Gow has been appointed director of Cubitt Consulting's Insurance Division.
The new division will provide trade and financial PR services for insurers, reinsurers and life assureers.
Gow was previously head of marketing at Sherwood International.
Gow said: "The time is ripe for the application of industrial strength, market-focused PR in the insurance and pensions sector.
"We are already in advanced discussions with a number of global and London market players," he added.