The UK's largest insurer wants to build it up to win a 15% market share by 2005.
CGNU has set ambitious growth targets for its Norwich Union Life business.
The UK's largest insurer wants to build it up to win a 15% market share by 2005.
It currently has 11% of the market and had new business premiums of at least £8bn last year.
The targets led to speculation that CGNU, which last week announced plans to change its name to Aviva, was preparing to sell the business.
One market commentator said: "It could make sense, particularly if you see it as a step towards a longer term goal of specialising in non-life insurance."