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UK insurance market remains ‘unchanged and buyer-friendly’ for 2025 – Aon

By 2025-07-04T12:00:00

softening friendly relaxed buyer-friendly

’It is a highly competitive environment and insurers are looking to try and differentiate themselves with the cover they offer,’ says broking director

The UK insurance market has remained “unchanged and buyer-friendly so far in 2025”, with market conditions continuing a H2 2024 trend of softening. 

That was according to Aon’s 2025 Insurance market outlook report, which also noted that it was “important for businesses to consider their overall risk strategy and explore the available opportunities to develop and refine their risk transfer approach”.

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