Aon-owned NFP makes senior hire after acquiring UK-based consultancy

Aon-owned NFP has appointed Martin Alsop as the managing director of Clay GBP, its UK business management consultancy firm.

Clay GBP was acquired by NFP in March 2025 and is currently part of NFP-owned Ground Control Business Management.

As part of his new role at Clay GBP, Alsop will develop and manage the company’s UK music industry practice.

“I’m excited to join NFP and Ground Control, one of the most innovative and impressive firms in the business management space,” said Alsop.

“Their success and the strength of their client relationships lead the industry and I’m looking forward to contributing to the next chapter of their growth in the UK and beyond. After decades working with the music industry, I know Ground Control offers the capabilities, expertise and service that music artists and touring companies need.”

Experience

Alsop has over 20 years of experience advising UK and international touring artists and productions of varying scale.

Prior to NFP, he worked at Live Nation Entertainment as vice president of operations and finance for the EMEA region.

Alsop reports to Chris Bucci, chief executive at Ground Control, in his new role.

Bucci said: “I’m thrilled to welcome him and bring business management capabilities that align with the needs of clients in the music industry.

“Ground Control delivers top-tier services to clients across the entertainment industry and we’re looking forward to establishing a music and touring department in the UK under Alsop’s leadership.

“It’s an exciting time for Ground Control and we are fortunate to attract experts like him who deliver meaningful value to clients.”