Aon launches new platform to modernise commercial insurance placement process

Aon is launching a new platform that aims to modernise the commercial insurance placement process with artificial intelligence (AI) and predictive analytics.

Called Aon Broker Copilot, the proposition is designed to provide an enhanced view into how the global insurance market is pricing risk.

It also allows Aon’s brokers to surface analytics at the point of decision, prepare better submissions and engage with carriers in a more strategic manner.

In turn, Aon hopes this will deliver better outcomes for clients navigating an increasingly volatile risk environment.

“As risk becomes more complex, the future of broking will belong to firms that can combine expertise with intelligence at scale,” said Joe Peiser, chief executive of commercial risk at Aon.

“Aon Broker Copilot reflects how Aon is undertaking one of the most ambitious digital transformations across the broker universe.

“The platform is the next step in predictive broking, enabling our brokers to operate with greater precision, consistency and insight to deliver better outcomes for our clients around the world.”

Launch details

The platform was developed in-house and co-designed with the firm’s frontline brokers.

It will launch first with Aon’s US national property and London Global Broking Centre property teams. It will expand to additional business lines and geographies throughout 2025 and 2026.

“Aon Broker Copilot equips our brokers with the tools to lead with insight powered by client priorities and real-time data,” said Clyde Bernstein, head of placement technology and trading analytics at Aon.

“For the first time, we’re capturing and structuring data across all submissions – quoted or not taken up – so we can provide brokers and clients with live intelligence of pricing, carrier appetite and market sentiment. It’s a smarter, faster way to make better decisions.”