Motor insurers can breath a sigh of relief, as it seems Martin Long, founder of Churchill Insurance has gone for good.
The entrepreneur who sold Churchill to Royal Bank of Scotland for a reported personal pay-off of £50m is to concentrate on his own interests and property development.
Long is said to be indulging his passion for all things Churchillian by spending more time on his land in Chartwell Farm, the estate once owned by Sir Winston.
Property development will be taking most of his time, with a block of flats in Kent his first priority.
No surprise what his logo is: a large bulldog.