Insurer has paid for three adverts, each focusing on a different aspect of its motor policies
LV= has launched a multimillion-pound TV advertising campaign to promote its motor insurance policies.
The insurer has paid for three commercials, each plugging a different benefit – low cost, multicar savings and 75% no-claims discount.
The campaign features a street carnival and LV’s green heart symbol.
It will run during prime time on all major terrestrial and satellite TV channels.
LV= general insurance marketing director Guy Hedger said: “We have refreshed our branding in this campaign, but have kept elements such as the LV= green heart and the music, to allow us to build on our successful brand awareness.”
The 2025 Insurance Times Awards took place on the evening of Wednesday 3rd December in the iconic Great Room of London’s Grosvenor House.
Hosted by comedian and actor Tom Allen, 34 Gold, 23 Silver and 22 Bronze awards were handed out across an amazing 34 categories recognising brilliance and innovation right across the breadth of UK general insurance.
Hosted by comedian and actor Tom Allen, 34 Gold, 23 Silver and 22 Bronze awards were handed out across an amazing 34 categories recognising brilliance and innovation right across the breadth of UK general insurance.
Many congratulations to all the worthy winners and as always, huge thanks to our sponsors for their support and our judges for their expertise.
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