Acquired business to be renamed Zenith Marque from March this year

Gary Humphreys

Insurance and broking group Markerstudy is to rebrand the Chaucer UK motor business it bought last July as Zenith Marque.

The new brand will be used from March this year.

The acquisition of the motor book from Lloyd’s insurer Chaucer boosted Markerstudy’s gross written premium to above £900m and added 430 employees.

The new name will sit alongside Markerstudy’s existing insurance brands: Markerstudy Insurance Company and Zenith Insurance.

Zenith Marque will continue to provide motor and commercial insurance in the UK through a nationwide network of brokers.

Markerstudy head of broker management Anthony Foster said: “Zenith Marque will embody the Markerstudy principles of commitment to broker requirements and will ensure exemplary standards of customer service and care.”

Group underwriting director Gary Humphreys (pictured) added: “With over 50 years’ experience, Zenith Marque will retain Chaucer’s substantial legacy.”

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