Marsh looks to 'centres of excellence' to fight back in mid market

Marsh has created three new specialist offices to help fight back against regional brokers for mid-market clients.

Under the move each regional office will deal with a particular type of risk or industry.

Marsh corporate client director for the South Peter Anscombe said the move was a way for Marsh to differentiate itself and to be seen as a "key player" in the sector.

He said this aimed at improving relations with clients and enabling it to concentrate expertise and knowledge in the appropriate location.

In recent months, national brokers such as Marsh, Aon and Willis have made efforts to win business from provincial brokers in the mid-market sector.

A spokesman for the broker said the move was strengthening the existing business focus of its offices, and would provide enhanced focus to industry sectors from certain regional hubs.

He said the company did not anticipate any redundancies or relocations for existing staff within the South East region

But he was not able to comment on other areas where the strategy was being implemented, as full details were not available.

The change would apply to mid-market businesses with turnover approaching £10m, according to Anscombe.

He said that firms in the mid-market commercial bracket were often complex risks and valued personal contact with brokers who could properly understand their businesses.

Anscombe said the mid-market sector was a major potential growth stream for Marsh.