Lured by the classy, understated ad campaign that has accompanied the launch of Esure's specialist female brand Sheilas' Wheels, women motorists have apparently flocked to take up cover.
However, savvy, metro-sexual men will have noticed that they too can benefit from the £300 handbag cover on offer. Yes, that's right - any modern chap who feels the need to protect himself against the loss of his precious "manbag" when picking a car insurance provider should look no further than the Aussie-themed provider.
You can't be too careful these days.
