Broker unveils plan to double its staff in a bid to hit £100m GWP by 2010.

Welsh broker Moorhouse is on track to meet its gross written premium target of £35m by the end of the year.

Chairman Lyndon Wood said the commercial broker had written £18m in new premiums this year. He said the business is set to continue its programme of organic growth in the months ahead.

In January, Moorhouse set itself a target of £35m of organic growth in 2008, in an effort to reach £100m in gross written premiums by 2010. The amibitious growth strategy would see its its overall GWP increase to £60m by the end of the year.

Thirty-six new staff have been recruited this year with a similar number set to be taken on by March 2009.

The latest development in the broker’s push for growth is the appointment of Tim Larden to the new role of sales and marketing director. Larden joins from Endsleigh Insurance, where he held a similar position for 11 years.

Wood said: “We are extremely pleased to welcome Tim to Moorhouse and his broad range of skills and experience will help deliver a wide range of improvements across the group. There is already a huge amount of effort being poured into achieving the aims of our hypergrowth strategy and this will accelerate the group-wide push while providing a first class service to our corporate and broker partners.”

He added: “It has taken me a long time to find such a person, the best part of three years. It has to be right person to drive us forward.”

The new development phase will feature a group-wide upgrade of Moorhouse’s technology and service offering to brokers and corporate partners. All systems and quote engines’ functionality will be enhanced, new products added and all communication channels with brokers and corporate partners overhauled.

Online broker quotation platform, Xbroker, is set to be upgraded, along with enhancements to the recently launched Moorhouse Brands.