Campaign will reflect company’s strategy of trying to meet the demands of changing risks

Mike McGavick, XL

The newly rebranded XL Catlin business is launching a global marketing campaign today following the completion of XL Group’s acquisition of Catlin.

The marketing campaign, entitled, Insurance for a Bold New World, is intended to reflect the company’s strategy of trying to meet the demands of changing risks, XL Catlin chief executive Mike McGavick said.

He added: “We believe that the specialty and complex risk (re)insurance space is where the greatest opportunities exist for a (re)insurance company like XL Catlin to make the greatest impact.

“As risks are changing very fast and innovation becomes the most important skill, our new brand reflects our aspiration and what we believe is the real opportunity for XL Catlin to truly break new ground in our sector.

“And of course, the new XL Catlin name reflects the deep history built by our colleagues around the world, combined into a single company with greater scale and purpose. We’re thrilled to launch this brand today and even more excited to be up and running as XL Catlin.”

Deputy chairman Stephen Catlin added: “Throughout the integration process, our goal has been to take the best of both XL and Catlin and create something even stronger.”