’We’re excited by this move into the MGA space which demonstrates Allianz’s commitment to finding new and innovative ways to meet customers’ needs,’ says managing director for personal lines
Allianz UK has launched a new digital-first MGA specialising in the motor sector.

Called Slick Cover, the MGA has been designed to enable innovative, lower-cost products for customers. Allianz UK added that the MGA will allow it to “quickly develop new digital propositions”.
Allianz also said that Slick Cover went from being an idea to selling its first motor policy in just under six months.
Colm Holmes, chief executive at Allianz UK, said: “I challenged the team to do something different, think about our customers and what they would really want from a future-ready insurance product.
“To go from an idea to selling a policy in six months is genuinely remarkable. There’s still a lot of work to be done, but this really shows that large organisations like Allianz can still be forward thinking and agile, so I’m excited to see what comes next.”
Ulf Lange, managing director for personal lines at Allianz UK, added: “Slick Cover will form an important part of Allianz UK ’s business and its launch highlights how we are using modern technology to make digital car insurance simpler, smarter and more affordable.
“Its development is designed to provide customers with car insurance that is easy to manage and make claims. We’re excited by this move into the MGA space, which demonstrates Allianz’s commitment to finding new and innovative ways to meet customers’ needs.”
MGA features
The creation of Slick Cover was led by Darya Dara, who is serving as the MGA’s chief executive.
Read: Vehicle value swings of up to £7,000 could leave policyholders facing insurance gap
Read: Car insurance premiums rise for first time in two years
Explore more personal lines-related stories here, or discover other news stories here
The MGA accepts payments via Apple Pay and Google Pay and includes a digital wallet, giving policyholders access to policy information any time.
A QR code is available to report claims and share insurance details with other drivers if required. A telephone-based claims support team will also be available for policyholders when needed.
Dara said: “We’re very excited to launch Slick into the UK personal lines market and provide more choice to customers who are looking for great value cover for their car and want quick access to their insurance information.
“Customers’ requirements are evolving fast and there is growing demand for making car insurance simpler to buy and easier to manage. Built as a fully digital platform, Slick is designed to be future-ready allowing rapid innovation, continuous improvement and the flexibility to adapt quickly as customers’ expectations and market conditions evolve.”

She joined the title after completing a Master's degree in Journalism in 2025, having previously graduated with a degree in English Literature.View full Profile













































No comments yet