John Lewis Money adds personal lines specialist insurer to home panel

Recently authorised insurance broker John Lewis Money has added personal lines specialist Ageas to its panel of home insurers.

Ageas has developed tiered levels of cover to fit into John Lewis’ tiered proposition, with bronze, silver and gold available based on customer need.

The move marks an expansion of Ageas’ home insurance footprint, with the insurer joining existing panel members including Axa, Prestige Underwriting and Covéa Insurance.

John Lewis Money, the financial services arm of British retailer and Waitrose owner John Lewis Partnership, was authorised as a broker in March 2026.

It said the decision to create a panel of home insurance providers was influenced by the desire to gain greater control over what’s included in policies, such as modern assets like e-bikes and other non-standard risks. 

Partnership potential

Gary Davies, director of insurance at John Lewis Money, said: ”This year has seen a step change for our insurance business. We’ve become a licensed insurance broker, to help us deliver the very best products and service for customers – and the providers we work with are at the heart of this.

“The John Lewis name is synonymous with quality and customer service. We’re delighted to welcome Ageas to our panel of trusted insurers. We believe its strong track record and technical expertise will further strengthen our ability to serve our customers with quality products.”

Adam Beckett, managing director for broker and partnerships at Ageas, added: ”We’re really pleased to be working with John Lewis – a brand customers know and trust. Together, we’re bringing our personal lines expertise with John Lewis’ deep understanding of its customers to create something that feels more tailored and relevant.

“At Ageas, we’re focused on reimagining insurance together with our partners, making it simpler and more responsive to customers’ needs. Partnerships like this are a key part of how we bring that to life.”