’It signals our continued investment in golf as a whole,’ says chief executive
Governing body Scottish Golf has named Ripe-owned firm Golf Care as its new official golf insurance partner.
The move will see Scottish Golf offer insurance directly to individual members for the first time with the help of Golf Care.
The new, dual-branded product offers discounted premiums and exclusive benefits including new for old equipment cover.
Robbie Clyde, chief executive at Scottish Golf, said: “We’re pleased to welcome Golf Care as Scottish Golf’s official golf insurance partner.
“This partnership gives our members access to specialist cover tailored to the realities of today’s game, while helping raise awareness of the importance of personal protection both on and off the course.
“Working together, we’re making it easier for golfers across Scotland to play with greater confidence and peace of mind.”
Alan Thomas, chief executive at Ripe, added: “Scotland is the undisputed home of golf and these partnerships give golfers a trusted, straightforward route to the cover they need, whether through their governing body or at the point of purchase. It also signals our continued investment in golf as a whole.”
Second deal
Separately, Golf Care has also partnered with equipment retailer Affordable Golf to launch the first embedded insurance proposition in UK golf retail.
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The move means golfers can protect their new equipment against theft, loss, and accidental damage immediately after purchase, without leaving the site.
All new policyholders will receive a £25 voucher to spend at Affordable Golf, a 30% introductory discount on their policy and three free rounds of golf.
The new proposition comes as nearly two thirds of uninsured golfers mistakenly believe their equipment is covered through club membership or home contents insurance.
Robert Shaw, general manager at Affordable Golf, said: “As a digital-led retailer, we are always looking for ways to enhance the customer experience.
“Working with Ripe allows us to introduce a seamless, integrated insurance solution that fits naturally within the purchasing journey.”
Thomas added: “By embedding insurance where golfers already are, whether that’s national membership or online retail, we’re making specialist cover simpler and more accessible across the sport.”
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