’Our aim is to create solutions that offer greater choice and innovation for customers in the markets we operate in,’ says director
A new MGA specialising in the financial lines market has been launched by insurance provider Asta.

Called Verde Risk Management, the MGA will focus on commercial crime, management liability and financial institutions. It will target clients domiciled in the UK, Europe and internationally.
It will be led by directors James Pallett and James Reynolds, both of whom possess financial lines’ experience and trading relationships with intermediaries.
Reynolds said: “Pallett and I are thrilled to see the launch of Verde with support from Asta.
“Our aim is to create solutions that offer greater choice and innovation for customers in the markets we operate in. Utilising the support from Asta allows Verde to provide exceptional service to the brokers that we deal with. We look forward to supporting clients with products that meet their evolving needs.”
Asta support
The MGA will operate as an appointed representative of Asta’s MGA platform, Asta Underwriting Management, which will also be providing a range of operational, professional and regulatory support services.
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Verde will also access European markets via Asta’s European platform, headquartered in Brussels, as the business expands.
Emma Plush, director for MGA and broker solutions at Asta, said: “We are delighted to announce the launch of Verde and to be working with the Verde team.
”This marks an exciting development for the financial lines market, as Verde brings fresh expertise and a commitment to addressing gaps in coverage. Their approach will create opportunities for new products and growth, helping to shape a more dynamic and responsive market.”

His career began in 2019, when he joined a local north London newspaper after graduating from the University of Sheffield with a first-class honours degree in journalism.
He took up the position of deputy news editor at Insurance Times in March 2023, before being promoted to his current role in May 2024.View full Profile
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