Prima Assicurazioni appoints new chief product officer

Insurtech Prima Assicurazioni has appointed Nicolò Robba as its new chief product officer (CPO).

With over 15 years’ experience across fintech, insurtech and ecommerce, Robba will lead the group’s product strategy, co-ordinating the development of Prima’s product offering across Italy, the UK and Spain.

He will also further promote the adoption of technology-driven models for pricing, personalisation and process optimisation.

Robba said: “I’m truly excited to join Prima Assicurazioni at such a pivotal moment for the company.

”Prima has built a remarkable foundation of innovation and customer focus and I’m thrilled to contribute to its next chapter of growth.”

Experience

Robba has held key leadership roles across Southeast Asia and also founded and led Lifepal, an insurtech platform in Indonesia.

As Lifepal’s chief operating and product officer, Robba helped the company attract over four million monthly visitors.

In the e-commerce sector, Robba was senior vice president of product at Shipper Group in Jakarta. He also contributed to Lazada’s regional growth as a market leader. 

Speaking about his new role, Robba said: ”As chief product officer, my focus is to institutionalise product excellence, align teams around business outcomes and scale Prima’s product and engineering organisation into a unified, high-velocity system that powers the next phase of growth.

”I look forward to working closely with our talented teams to create simple, impactful products that not only deliver exceptional experiences to our customers but also reinforce Prima’s position as a leading force in the insurtech space.”