Zurich gives licensed trade customers open goal during World Cup

Zurich is offering SME and mid-market licensed trade customers a flexible approach to opening hours during the World Cup.

Some eTrade policies include a condition that they do not open past 1am more than three times per week. However, extended hours during the competition will now be covered. 

This will help pubs, bars and restaurants capitalise on the World Cup – without falling foul of policy conditions.

Nikki Lidster, head of SME at Zurich, said: “Major events like the World Cup are a fantastic opportunity for licensed trade businesses to drive footfall.

“It’s important that we adapt and adjust our approach to support them, offering the flexibility they need to take advantage of these moments, while still managing risk effectively to avoid penalties.”

Strong defence 

Zurich is also urging brokers to remind clients not to cut corners and that a strong defence is just as important as a good attack.

The insurer said that with increased footfall expected, businesses should review staffing and security levels, manage capacity carefully and ensure fire exits and emergency access routes remain clear.

Lidster said: “At Zurich, we’re committed to helping brokers and their clients stay match-fit with clear, practical guidance so they can trade with confidence, remain compliant and keep customers safe during the busiest fixtures.

“This is all without risking a red card from a compliance or safety perspective.”