Prudential has launched two new travel insurance products, which it claims are cheaper than its rivals offerings.
Prudential hopes the new product will enable it to penetrate the family market.
The insurer claims its new product will not include multiple excesses. The cover also places no restrictions the age of items replaced.
Managing director of Prudential, Mike Quinton, said: "Prudential General Insurance has a long-term reputation to maintain for giving customers a fair deal when they make claims. Holidaymakers naturally look for a good price on their insurance.
"Unfortunately they often only discover what they're insured for when they come to make a claim - which is always too late."
