Executive home and plus policies will include automatic cover for up to £50,000 from 1 November

Sterling has introduced an enhanced level of cover to its household insurance policies, for mid to high net worth clients.

From 1 November, its executive home and executive plus policies will include automatic cover of up to £50,000 of contents at any private residence in the UK either owned or occupied by the policyholder.

And there will be extensions to the home emergency section of the policy.

On specified items the insurer will now pay the agreed value of the item, subject to an up-to-date valuation or the original receipt.

Sterling’s head of personal and commercial insurance David Sweeney, said: “We’re always looking to see how we can further improve our products and services to ensure our broker partners have a quality proposition to put in front of their clients.

“Having listened to their feedback over recent months, we’ve made some important changes to both executive home and executive plus, a move that I firmly believe underlines our position as a pre-eminent high net worth insurer.”