Supercover has developed a new range of white label products for electronic handheld gadgets.

Brokers will be able to brand the products to sell to their customers, according to Supercover's managing director, Carmi Korine.

The range will cover a wide range of portable consumer electronics, from mobile phones to Mp3 players and laptops.

Korine said: “This will allow brokers to further promote that brand by offering insurance to their customers on a range of products that one typically carries in a handbag.

"In fact the company has a policy of allowing users to place three to five items of mixed goods on their multi-cover policy, also referred to as 'handbag insurance'."