Chief executive of the digital agency that supported the change programme says that although insurance companies were ’once seen as the bastions of tradition’, they are now ’becoming innovators’

Assurant-owned gadget insurer Protect Your Bubble has completed the next phase of its digital transformation agenda, supported by digital agency MagiClick UK.

The programme of work - which was based on testing and feedback from fintechs and insurtechs - included the development of a new website and overhauling the insurer’s transactional function, to enable customers to more easily purchase their insurance online and tailor policies to suit their needs in real-time.

James Brown, managing director of Protect Your Bubble, said: “We really enjoyed working with the MagiClick UK team to reimagine our customer journeys with great results so far and look forward to more of the same as we continuously optimise our digital platform.”

Bastions of tradition

Protect Your Bubble first appointed MagiClick UK in 2016.

The long-term partnership is designed to deliver continual digital improvements and new features at regular intervals, such as this latest batch of work.

Mark Lusted, MagiClick UK’s chief executive, said: “Over the past six years, Protect Your Bubble has been a great client to partner with and we’re very pleased to have completed this latest project for them.

“Continuous digital developments mean that financial services companies are having to evolve and embrace digital transformation if they are to remain relevant and competitive. Insurance providers are no different.

”Once seen as the bastions of tradition, insurance companies are becoming innovators and the adoption of new technologies means they can be more agile when assessing risk and meeting the needs of their clients.

“We’re excited by Protect Your Bubble’s plans for the future and all of the MagiClick UK team look forward to working in 2023 on the next phases.”

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