Analysis

Can gadget growth help attract the next generation of insureds?

By Tim Evershed 2025-11-17T08:00:00

cracked gadget

Growing rates of gadget insurance uptake among younger customers presents an opportunity for the insurance sector to demonstrate its value to a new cohort

Gadget insurance is one of the unsung success stories of the UK’s general insurance market, providing both policy volumes and premium growth last year. The cover is also scoring highly on fair value for consumers and has a high uptake amongst younger consumers, who have a high financial and emotional attachments to their gadgets.

This attachment and the need for protection means that gadget insurance presents a unique opportunity to build early relationships with younger consumers.

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