Swinton's new website has been named the best performing company website in the insurance industry and ranked seventh in a survey of the financial services industry.
The survey undertaken by SiteMorse (www.sitemorse.com), automated website testing and benchmarking company tested the performance, functionality and compliance of the UK's top 1000 finance and professional services websites.
Swinton's new website gives customers the option to receive a quote online or to speak to a specialist broker at one of Swinton's UK call centres. There is also a postcode search facility on every page so customers can find their local branch if they prefer dealing with an advisor face to face.
Nick Bowyer, Swinton's marketing director said: “We have been investing heavily in the online operations and it's extremely rewarding to have our hard work recognised by SiteMorse. Our new website mirrors the visual identity we've created on the high-street, ensuring that customers have an easy, seamless experience when moving between online and high street services – an essential element of Swinton's ‘clicks and bricks' approach.'
