Steve Devine, general manager for corporate communications at Pinnacle, loves the challenge that insurance poses, but cannot bear the commute into to work

What newspaper do you read?
Most of them, different ones each day (depends on when they publish the personal finance section)

What career did you want to have when you were a child?
Journalism

What was the worst business decision you have ever made?
Deciding to commute

What do you like best about insurance?
The challenge

What would you do tomorrow if you left the insurance industry?
Anything that didn't involve commuting

How do you relax if you do not play golf?
I can't, although Rioja and yoga come close

What is the biggest insurance claim you have ever made?
A carpet burn! One of my daughters had an accident with an iron.

Who do you most admire?
My wife Eileen. She's brought up our four
children almost single-handed

Do you have an unfulfilled ambition?
A single figure golf handicap

On dress down Friday, what do you wear?
Cords/chinos, shirt and my favourite brown suede boots

How many people have you sacked?
One, many years ago. A dreadful experience

What is your favourite quote?
You only get out as much as you put in

What is your most over-used phrase?
Fore!

What keeps you awake at night?
Nothing

What advice would you give someone starting in insurance today?
Don't underestimate its negative image

What was your first job?
Trainee cost accountant at Vauxhall Motors

Where did you grow up?
Luton

What was your education?
All forgotten now!

What is your favourite film?
Indiana Jones & The Temple of Doom

What is your favourite book?
Any Spike Milligan

What is your favourite tea?
The one my wife brings me every morning.

What is your favourite joke?
My wife saying its my turn to make the tea

How often do you use public transport?
Trains often, buses never

Who do you vote for?
Labour

How did you vote in the last election?
Labour

Are you in favour of the Euro? Yes/No?
Yes, I hate paying for currency transactions