Several of Towergate Underwriting’s lines will be traded under the re-named Geo brand from today, with more to follow
Ardonagh’s Geo Underwriting, formerly Towergate Underwriting, has been established as a regulated entity, and from today, several lines of business will be traded under the new brand.
Central, specialty, personal lines and private clients businesses are all now under the Geo brand.
Geo says it is taking a phased approach to moving lines, with more expected to follow later in 2018.
The MGA will trade in four areas: Geo UK, Geo Europe, Geo Specialty and Geo Partners.
According to a Geo press release, the new brand will try to further simplify in the future and will aim to review its pricing and product portfolio in order to improve its offering.
Geo says it has already taken steps to do so in its private clients’ high net worth (HNW) proposition.
Geo Underwriting chief executive, Paul Dilley (pictured) commented: “To be a successful MGA, you need a point of difference – not only in terms of products but the expertise and service you offer to your clients.
“Not only are we introducing a refreshing new brand to the market but we will continue to seek and invest in people, creating a culture that fosters innovation, drives better behaviour and therefore results.”