UKI Partnerships has set an ambitious growth target of 50% in 2003.
Last year, according to UKI's latest FSA returns, its GWP was £650.3m.
It is seeking a new insurance director to help lead the expansion.
Chief executive Chris Moat said UKI has already quadrupled its revenue over the past two years.
Moat said it would be "the wholesale partner of choice" by the end of 2003.
Direct Line bought Privilege Insurance and Green Flag Motor Assistance two years ago and restructured them into the Green Flag Group.
The group was recently re-branded UKI Partnerships as part of a larger restructure of Direct Line.
Moat said UKI was about to make an assault on a number of new markets, including partnerships with mortgage providers. He said the new director of insurance would replace Keith Charlton, who resigned recently.
A six-figure package at UKI's Leeds office is on offer.
UKI provides white-label insurance services from telesales, claims handling and repair network management for personal lines .
It already has deals with Vauxhall, BMW, Peugeot, Citroen, Egg, Tesco Personal Finance and Barclays.
"We've got our sales up to speed and over the past two years we've grown four-fold in revenue," Moat said.
Moat added that UKI planned to establish partnerships with more banks and building societies to sell UKI's personal lines products under the banks' names.
Figures for assistance were not made available.