Aon signs UK insurance referral deal with financial planning firm

Aon has teamed up with national financial planning firm Wren Sterling in a deal that will enable the two businesses to refer clients to each other.

Wren Sterling advises individuals across the UK on financial planning, including pensions, investments, inheritance tax and estate planning.

The new collaboration with Aon will enable Wren Sterling to refer clients for risk management and insurance advice services.

Aon, meanwhile, will be able to introduce its private and small and medium-sized enterprise (SME) clients to Wren Sterling for financial planning support.

Alexa Owen, head of private clients in the UK for Aon, said: “When clients have needs that extend beyond our insurance and risk management expertise, it’s important that we can connect them with a trusted resource.

“This relationship allows us to do just that and gives clients access to Wren Sterling’s financial planning capabilities.”

Specialist lines benefits

Wren Sterling has 17 UK offices and more than £11bn of client assets.

It has a growing high net worth (HNW) client base, a profile that aligns closely with the specialist insurance lines Aon brings to the collaboration.

Paul Chafer, chief commercial officer at Wren Sterling, said: “Wren Sterling has a growing HNW client base that will benefit from Aon’s specialist insurance lines, while our workplace business is increasingly multinational, so Aon’s global presence strengthens our proposition significantly.

“For Aon’s clients, our national presence, proven ability to work with clients akin to them and focus on relationships over solutions, will offer the level of personal service and outcomes they are used to receiving.”