Zurich has vowed to continue supporting brokers in personal lines following its decision to return to the aggregators.
Last year Zurich lost around £200m in personal lines premium, largely from hiking motor rates which hit personal lines brokers, and this week annouced plans to return to aggregators after a six month absence.
But Zurich personal lines chief Karl Bedlow told Insurancetimes.co.uk: "We are committed to the broker channel, that is part of our overall strategy in the UK.
"The problem that brokers have with aggregators, is with aggregators and the competition they provide, it’s not about Zurich being on aggregators."
Bedlow also stressed that Zurich was first out the block in increasing rates, no different to other insurers who followed soon after.
However, Zurich still faces a battle to convince personal lines brokers.
One broker boss said: "There's a lot of claims farming on the aggregators - it doesn't make any sense. If they've had a kicking in the last five years, I can't see how it will be any different this time around."